B2B Marketing

Stein IAS expands in Manchester and New York with 9 hires

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Stein IAS has made nine appointments in an aim to expand its global footprint.

In Manchester there were six appointments. Jo Jeffers from gyro joined the agency as lead strategic planner EMEA. Other roles filled were two account roles (Dionne McIntosh, Finn Lawton) an earned media executive (Thomas Embleton), a marketing data analyst (Jakob Marsh) and an interactions apprentice (Lana Nelson).

Meanwhile in New York there were three hires including junior interactions planner (Joyce Ishikawa), an account executive (Gage Bauer) and a content writer (Robynne Yokota).

Stein has also expanded its customer base

This isn’t the only expansion that Stein has experienced. The agency says it’s also seen a seven-figure haul of new business in the last quarter.

This includes OraSure Technologies, a medical devices and services provider, and more 2 life, an equity release lender.

Tom Stein, chairman and chief client officer at Stein, said: “Orasure is an innovative company operating in the dynamic fields of infectious disease diagnostics, genomics and the microbiome, so they’re an exciting client for us to work with. Applying our full Mi 3 process (a strategic planning, digital transformation and creative approach), we’ll help them to elevate their brand in their respective markets via the development of an exciting new brand strategy, portfolio management, go-to-market strategy and activation launch.”

Source : https://www.b2bmarketing.net

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