Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has been created in the last two years alone – and with new devices, sensors and technologies emerging, the data growth rate will likely accelerate even more. Is it any wonder that many marketers feel overwhelmed? Regardless of industry or profession, you need the right information at the right time to make truly confident and well-judged, productive decisions. But there’s just so much information, and it’s getting harder and harder to separate the signals from the noise, to discern the insights from the hindsight.
Still, capturing this data and making sense of it so you can better understand your prospects and customers and build stronger connections with them is absolutely necessary for success in 2017 and beyond. In fact, customer experience leaders enjoyed a 14 percentage point higher compound average revenue growth than customer experience laggards from 2010 to 2015
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